If you are a new small business struggling to get clients, or even an established one whose business seems to have plateaued, you are not alone.  And, you probably do not have the resources to maintain a long term print or direct mail marketing initiative that will tell people about your fabulous product or service.  We have three relationship building suggestions that Read more

You have a great idea. You have energy, skills and the drive to work hard.  You have crafted a clear, focused, compelling vision of what you plan to create.  The next step is to let people know about it! Here are some tips for getting the word out about your new vision: Share it with Read more

Find Your Unique Value

When we work with owners of a small business that wants to grow, they often tell us, “We want to grow our business, but we just don’t see how we can be working any harder than we are already.”  We get it.  However, more often than not, simply working harder  – doing more of the Read more

Be Prepared! Know Your Elevator Pitch.

We’ve talked about the importance of networking as the best way to land a new job or cultivate new clients for your business. Contacts are the key, especially in a tight economy.  Sometimes, these are arranged business meetings or professional groups.  Other times, they are random sightings – in the grocery store or at a dinner Read more

Considering a New Business?

Many people are starting their own businesses, and you may be thinking about it too. The lure of controlling how you spend your time, money, and energy is motivating more of us to become entrepreneurs. And the range of businesses is very broad – from home based jewelry and craft businesses, to restaurants, skin care, computer/technology Read more

Marketing Kick in the New Year

In the New Year, we all consider ways to give our business a marketing kick without investing a lot of money into advertising. We suggest you consider a co–promotion with a company that shares your target market. Co-promotion is simple- you promote someone else’s business and they, in turn, promote yours. We have used co-promotion Read more