You have a great idea. You have energy, skills and the drive to work hard.  You have crafted a clear, focused, compelling vision of what you plan to create.  The next step is to let people know about it!

Here are some tips for getting the word out about your new vision:

Share it with everyone.  This may see obvious, but for some people, it’s very difficult.  Some new business owners we work with tell us that  it feels “braggy” or self-absorbed to be talking about their new idea, business, or direction.  But, you need to let people know that you have started a new venture, because people will want to help you achieve your vision.

Here is are two examples of different phrases you can say that will engage people in your vision without overdoing the self-promotion.  In response to the question, “So, what have you been up to?” , you can say,

“I am so busy!  I have launched a new business that  provides elder-care services for aging seniors so they can stay in their homes.  It has been so fulfilling to use my nursing skills in a new way.”


“I just turned my love of collecting nature-based homegoods into a new business called, “Simple Pleasures”.  I have been having such a blast exploring potential retail space, getting my marketing materials together, and finally launching my dream of owning store.”

Just switch the specifics to your own, and you have a great way to share your vision.

Tell Your Story

Everyone loves a personal story. Be prepared to talk about the inspiration for your new business and what you imagine it will look like when it becomes a reality.  If your vision grew out of a personal struggle, share that.  It shows that you are resilient and can push through when the going gets tough.

Ask People Directly to Help You

Share your vision by letting people know specifically how they can help you.  If you are ready for customers, let people know what kind of referrals you are looking for.  When you share your vision with friends, ask them to “like” your Facebook business page.  Be specific about what you need, and you will be surprised at the results.

A clear compelling vision moves your business forward and you need to communicate it to everyone you know.

{ 1 comment… add one }
  • Tammy March 28, 2012, 9:39 pm

    I agree, you have to tell your story and spread the word. If people don’t know about your vision, they cannot share it and promote it. Sometimes small businesses owners feel like they are tooting their own horns, but that is the only way to get attention. I also agree about directly asking for help – the worst that can happen is someone says no and they could say yes!


Leave a Comment